Rian Ray De Asis, lead web developer, in a gray suit
Web developer and web team lead

I lead a web team, and I build websites customers believe.

Lead web developer since June 2026, with two developers reporting to me. I also take on conversion focused website projects of my own.

See the workA selection of sites,with more not shown
Who you would be working with

I build websites, and I lead the team that builds them with me.

I build websites in Webflow and in plain HTML, CSS and JavaScript. I started as a Webflow developer in 2024 and was promoted to lead web developer in June 2026. Now I set the team's build standards, review client sites before they launch, and mentor the two developers who report to me.

I work across Webflow CMS builds, hand coded front end and Shopify Liquid themes, which lets me match the build to the job instead of forcing one tool onto every project.

One outcome guides every build, a customer who believes you. It is the standard I set for my team and the one I bring to my own conversion focused web design projects. I work from the Philippines with clients across the US and Canada.

Role
Lead Web Developer
Lead since
June 2026
Team
Two developers
Based in
Philippines, GMT+8
Web development team lead

What leading a front end team looks like, day to day

01

Shared build standards

A teammate and I wrote a shared class naming guide for our Webflow builds, so any developer can open any site and know where things are.

02

Review before launch

Before a painting contractor's site went live, I clicked through every button and found a Contact link that went nowhere. That sweep is part of how I review a site before launch.

03

Mentoring and hiring

I write clear briefs, credit my developers' work by name in the team channel, and run the second round of interviews when we hire.

04

Fixes that carry across sites

Call tracking swapped the phone numbers on our client sites and Google was indexing the wrong ones, so I wrote a script that stops it.

Where I have worked

Experience as a Webflow and front end developer

  • EstateHubLead web developerJune 2026 to now
  • EstateHubWebflow developer2024 to 2026
  • Alpha Dental SolutionsWeb developer2024
  • A Closer LookBusiness development support2022 to 2024

The tools I work with:

  • Webflow
  • Shopify
  • Liquid
  • HTML
  • CSS
  • JavaScript
  • Node.js
  • Express
  • GSAP
  • Tailwind
  • Figma
  • HubSpot
  • Zapier
Now booking projects

Conversion focused web design for businesses that need to be believed

You get the standards I set for my team: shared build rules, a clear brief and a full review before launch.

01

Webflow development

Full Webflow builds driven by the CMS: service area maps, filterable galleries and a liner selector that lets a pool customer compare products side by side.

02

Front end development

Hand coded HTML, CSS and JavaScript, GSAP motion and responsive layouts. I have also built Shopify themes in Liquid and a Node.js landing page on Express.

03

Conversion focused web design

I design each page around what a customer needs to see to trust you, then make the next step obvious: one clear way to reach you.

Portrait of Rian Ray De AsisLet's work together